The marketing pathfinder : (Record no. 24832)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00819nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | a8675 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141222n2014 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119961765 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a9621 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .S875 2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stewart, David, |
| Dates associated with a name | 1948- |
| 245 10 - TITLE STATEMENT | |
| Title | The marketing pathfinder : |
| Remainder of title | key concepts and cases for marketing strategy and decision making / |
| Statement of responsibility, etc. | David Stewart and Michael Saren. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, West Sussex, United Kingdom : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 262 pages.: |
| Dimensions | 24cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Saren, Michael. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 12/22/2014 | 157.95 | HF5415.13 .S875 2014 | 14008491 | 03/11/2021 | 1 | 11/19/2019 | Books |