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Marketing of high-technology products and innovations /

Mohr, Jakki J.

Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2014. - xxvi, 538 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781292040332

LC Class. No.: HC79.H53 / M64 2014

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