Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2014.Edition: 3rd edDescription: xxvi, 538 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HC79 .H53 M64 2014 (Browse shelf(Opens below))	1	Available		14009201

Includes bibliographical references and index.

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