Advertising media planning /
Sissors, Jack Zanville, 1919-
Advertising media planning / Jack Z. Sissors and Roger B. Baron. - 7th ed. - New York : McGraw-Hill, 2010. - xiv, 480 p. : ill., map ; 24 cm.
Includes bibliographical references and index.
9780071703123
Advertising media planning.
HF5826.5 / .S57 2010
Advertising media planning / Jack Z. Sissors and Roger B. Baron. - 7th ed. - New York : McGraw-Hill, 2010. - xiv, 480 p. : ill., map ; 24 cm.
Includes bibliographical references and index.
9780071703123
Advertising media planning.
HF5826.5 / .S57 2010