Advertising media planning / Jack Z. Sissors and Roger B. Baron.
Material type: TextPublication details: New York : McGraw-Hill, 2010.Edition: 7th edDescription: xiv, 480 p. : ill., map ; 24 cmISBN:- 9780071703123
- HF5826.5 .S57 2010
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | MAIN General | AUE Library Collection | HF5826.5 .S57 2010 (Browse shelf(Opens below)) | 1 | Available | 14038991 |
Includes bibliographical references and index.
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