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Advertising media planning / Jack Z. Sissors and Roger B. Baron.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, 2010.Edition: 7th edDescription: xiv, 480 p. : ill., map ; 24 cmISBN:
  • 9780071703123
Subject(s): LOC classification:
  • HF5826.5 .S57 2010
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5826.5 .S57 2010 (Browse shelf(Opens below)) 1 Available 14038991

Includes bibliographical references and index.

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