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Digital analytics for marketing /

Sponder, Marshall.

Digital analytics for marketing / Marshall Sponder & Gohar F. Khan. - New York : Routledge, 2018. - xxv, 389 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9781138190689

Subjects--Topical Terms:
Internet marketing.
Social media.

LC Class. No.: HF5415.1265 / .S66 2018

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