Digital analytics for marketing / (Record no. 28195)
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000 -LEADER | |
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fixed length control field | 00586nam a2200193Ia 4500 |
001 - CONTROL NUMBER | |
control field | a11581 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | SIRSI |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 180201s2018 nyua e b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138190689 |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.1265 |
Item number | .S66 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Sponder, Marshall. |
245 10 - TITLE STATEMENT | |
Title | Digital analytics for marketing / |
Statement of responsibility, etc. | Marshall Sponder & Gohar F. Khan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | Routledge, |
Date of publication, distribution, etc. | 2018. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxv, 389 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Internet marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Social media. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Khan, Gohar F. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 156.00 | HF5415.1265 .S66 2018 | 14064681 | 03/13/2021 | 1 | 11/19/2019 | Books | |||||
Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 156.00 | HF5415.1265 .S66 2018 | 14064691 | 03/13/2021 | 2 | 11/19/2019 | Books |