Service quality :

Service quality : new directions in theory and practice / editors, Roland T. Rust, Richard L. Oliver. - Thousand Oaks, Calif. : Sage Publications, 1994. - ix, 289 p. : ill. ; 23 cm.

Includes bibliographical references and indexes.

0803949200


Customer services--Quality control.
Consumer satisfaction.

HF5415.5 / .S47 1994