The business of fashion : designing, manufacturing, and marketing Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958-
Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958-
The business of fashion : designing, manufacturing, and marketing Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958- - SIXITH EDITION - New York, Fairchild Books 2020 - xiv, 272 pages : illustrations ; 28 cm
Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- Provided by publisher
9781501361005
TT496 .U6 B87 2020
The business of fashion : designing, manufacturing, and marketing Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958- - SIXITH EDITION - New York, Fairchild Books 2020 - xiv, 272 pages : illustrations ; 28 cm
Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- Provided by publisher
9781501361005
TT496 .U6 B87 2020