The business of fashion : designing, manufacturing, and marketing Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958-

By:

, Burns, Leslie Davis; Bryant, Nancy O.; Mullet, Kathy K., 1958-

Material type: Text

TextPublication details: New York, Fairchild Books 2020Edition: SIXITH EDITIONDescription: xiv, 272 pages : illustrations ; 28 cmISBN:

9781501361005

Subject(s):

LOC classification:

TT496 .U6 B87 2020

Summary: Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- Provided by publisher

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	TT496 .U6 B87 2020 (Browse shelf(Opens below))	Available		14086039

Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- Provided by publisher

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