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AI in Marketing: Applications, Insights, and Analysis/

Walters, Hannah D.

AI in Marketing: Applications, Insights, and Analysis/ edited by Hannah D. Walters and Rachel M. Hammond. - 1st edition. - London : Taylor & Francis, 2025.

ISBN: 9781032743332

Subjects--Topical Terms:
Artificial intelligence in marketing.
Marketing--Data processing.
Consumer behavior--Computer applications.
Marketing research.
Business enterprises.

LC Class. No.: HF5415.13 / .A44 2025

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