AI in Marketing: (Record no. 30394)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00779nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260117131118.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260117220257b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032743332 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | aue |
| Language of cataloging | eng |
| Transcribing agency | aue |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .A44 2025 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walters, Hannah D. |
| 245 #0 - TITLE STATEMENT | |
| Title | AI in Marketing: |
| Remainder of title | Applications, Insights, and Analysis/ |
| Statement of responsibility, etc. | edited by Hannah D. Walters and Rachel M. Hammond. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Taylor & Francis, |
| Date of publication, distribution, etc. | 2025. |
| Place of publication, distribution, etc. | London : |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Artificial intelligence in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Data processing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Computer applications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business enterprises. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | MAIN | MAIN | College of Business Administration (COBA) | 01/17/2026 | 184.00 | HF5415.13 .A44 2025 | 0000055 | 01/17/2026 | 01/17/2026 | Books |