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Essentials of marketing : a marketing strategy planning approach /

Cannon, Joseph P.

Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy. - 18th edition. - 780 pages, illustrations, tables ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781266124983

Subjects--Topical Terms:
Marketing.
Marketing strategy.
Consumer behavior.
Advertising.
Product management.
Marketing research.
Marketing research.

LC Class. No.: HF5415 / .C26 2024

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