Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy.

By:

Cannon, Joseph P

Contributor(s):

Perreault, William D., Jr [auther.]
McCarthy, E. Jerome [auther.]

Material type: Text

TextLanguage: English Publisher: New York, NY : McGraw-Hill Education, 2024Edition: 18th editionDescription: 780 pages, illustrations, tables ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781266124983

Subject(s):

Marketing
Marketing strategy
Consumer behavior
Advertising
Product management
Marketing research
Marketing research

LOC classification:

HF5415 .C26 2024

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	MAIN	College of Business Administration (COBA)	HF5415 .C26 2024 (Browse shelf(Opens below))	Available		0000074

Includes bibliographical references and index.

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