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Marketing for hospitality and tourism / (Record no. 18232)

MARC details
000 -LEADER
fixed length control field	01865cam a2200349 a 4500
001 - CONTROL NUMBER
control field	a4172
003 - CONTROL NUMBER IDENTIFIER
control field	SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090224s2010 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2009007221
019 ## -
--	718247289
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780135045596 (casebound : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0135045592 (casebound : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780132453134
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0132453134
035 ## - SYSTEM CONTROL NUMBER
System control number	(Sirsi) i9780132453134
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	TX911.3.M3
Item number	K68 2010
070 0# - NATIONAL AGRICULTURAL LIBRARY CALL NUMBER
Classification number	TX911.3.M3
Item number	K68 2010
072 #7 - SUBJECT CATEGORY CODE
Subject category code	s1se
Source	rero
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	647.94
Edition information	22
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number	647.94
Item number	K84m5
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Kotler, Philip.
245 10 - TITLE STATEMENT
Title	Marketing for hospitality and tourism /
Statement of responsibility, etc.	Philip Kotler, John T. Bowen, James C. Makens.
250 ## - EDITION STATEMENT
Edition statement	5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Prentice Hall,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xxiii, 683 p. :
Other physical details	ill. (chiefly col.) ;
Dimensions	29 cm.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Hospitality industry
General subdivision	Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Tourism
General subdivision	Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bowen, John T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Makens, James C.

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Total checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			AUE Library Collection	MAIN	MAIN	General		TX911.3 .M3 K68 2010	10041271	03/13/2021	1	11/19/2019	Books
		Library of Congress Classification			AUE Library Collection	MAIN	MAIN	General		TX911.3 .M3 K68 2010	10041301	03/13/2021	2	11/19/2019	Books