Image from Google Jackets

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Material type: TextTextPublication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780135045596 (casebound : alk. paper)
  • 0135045592 (casebound : alk. paper)
  • 9780132453134
  • 0132453134
Subject(s): DDC classification:
  • 647.94 22
LOC classification:
  • TX911.3.M3 K68 2010
Contents:
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection TX911.3 .M3 K68 2010 (Browse shelf(Opens below)) 1 Available 10041271
Books Books MAIN General AUE Library Collection TX911.3 .M3 K68 2010 (Browse shelf(Opens below)) 2 Available 10041301

Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- Role of marketing in strategic planning -- Marketing environment -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer behavior of group market -- Market segmentation, targeting, and positioning -- Designing and managing products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting products : public relations and sales promotion -- Professional sales -- Direct and online marketing : building customer relationships -- Destination marketing -- Next year's marketing plan.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.
Copyright 2024 © American University in Emirates - UAE. All Rights Reserved.