Marketing 4.0 : (Record no. 27357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00674nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | a10960 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170917s2017 njua e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119341208 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K68 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 4.0 : |
| Remainder of title | moving from traditional to digital / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing four point zero |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 184 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, |
| Dates associated with a name | 1947- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Date acquired | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 107.00 | HF5415 .K68 2017 | 14056001 | 03/13/2021 | 1 | 11/19/2019 | Books | CHECKEDOUT | |||||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 107.00 | HF5415 .K68 2017 | 14056011 | 06/20/2023 | 2 | 11/19/2019 | Books | 06/20/2023 | |||||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 107.00 | HF5415 .K68 2017 | 14056031 | 03/13/2021 | 3 | 11/19/2019 | Books | ||||||||
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 107.00 | 1 | HF5415 .K68 2017 | 14056041 | 09/02/2021 | 4 | 11/19/2019 | Books | 05/05/2021 |