Lead generation for the complex sale : boost the quality and quantity of leads to increase your ROI / Brian J. Carroll.
Material type:
TextPublication details: New York : McGraw-Hill, c2006.Description: xiii, 218 p. : ill. ; 24 cmISBN: - 0071458972
- 658.8/1 22
- HF5438.4 .C365 2006
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF5438.4 .C365 2006 (Browse shelf(Opens below)) | 1 | Available | 10024361 |
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| HF5438.25 .TR145 2009 Selling When no one is Buying / | HF5438.25 .W436 2001 Selling : | HF5438.25 .Y95 2007 87 tips for practical selling / | HF5438.4 .C365 2006 Lead generation for the complex sale : | HF5438.4 .D34 2010 Sales management : | HF5438.4 .D34 2010 Sales management : | HF5438.4 .M55 2009 ProActive sales management : |
Includes bibliographical references (p. 193-209) and index.
Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
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