Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublication details: New York, N. Y. : McGraw-Hill, 2015.Edition: 10th edDescription: xxxiv, 842 p. : col. ill. ; 29 cmISBN: - 9789814575119
- HF5823 .B45 2015
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MAIN General | AUE Library Collection | HF5823 .B45 2015 (Browse shelf(Opens below)) | 1 | Available | 14031171 | ||
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MAIN General | AUE Library Collection | HF5823 .B45 2015 (Browse shelf(Opens below)) | 2 | Available | 14031131 |
Browsing MAIN shelves, Shelving location: General, Collection: AUE Library Collection Close shelf browser (Hides shelf browser)
| HF5823 .B387 2009 Advertising and promotion : | HF5823 .B387 2009 Advertising and promotion : | HF5823 .B45 2015 Advertising and promotion : | HF5823 .B45 2015 Advertising and promotion : | HF5823 .K45 2011 Kleppner's Advertising procedure / | HF5823 .L23 2004 Advertising by design : | HF5823 .M29 2012 الدعاية : |
Includes bibliographical references (p. 280-810) and indexes.
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