Advertising by design : creating visual communications with graphic impact / Robin Landa.
Material type:
TextPublication details: Hoboken : J. Wiley & Sons, c2004.Description: xii, 244 p. : col. ill. ; 26 cmISBN: - 0471428973 (cloth)
- 659.1 22
- HF5823 .L23 2004
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MAIN General | AUE Library Collection | HF5823 .L23 2004 (Browse shelf(Opens below)) | 1 | Available | 10024861 |
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| HF5823 .B45 2015 Advertising and promotion : | HF5823 .B45 2015 Advertising and promotion : | HF5823 .K45 2011 Kleppner's Advertising procedure / | HF5823 .L23 2004 Advertising by design : | HF5823 .M29 2012 الدعاية : | HF5823 .M29 2012 الدعاية : | HF5823 .M356 2011 Ideation |
Includes index.
A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising.
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