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Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.

By: Contributor(s): Material type: TextTextPublication details: Burlington, MA : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill ; 24 cmISBN:
  • 9780240810201 (pbk. : alk. paper)
  • 0240810201 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 302.23 22
LOC classification:
  • P96.M34 V36 2010
Contents:
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection P96 .M34 V36 2010 (Browse shelf(Opens below)) 1 Available 10034391
Books Books MAIN General AUE Library Collection P96 .M34 V36 2010 (Browse shelf(Opens below)) 2 Available 10035091
Browsing MAIN shelves, Shelving location: General, Collection: AUE Library Collection Close shelf browser (Hides shelf browser)
P96.M34 A75 2009 Managing media companies : P96.M34 G47 2017 Digital media and innovation : P96.M34 .R318 2004 Media organization management P96 .M34 V36 2010 Managing electronic media : P96 .M34 V36 2010 Managing electronic media : P96 .M4 P68 2011 Media literacy / P96.M4 P68 2013 Media literacy /

Includes bibliographical references and index.

The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.

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