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Introduction to mass communication : media literacy and culture / Stanley Baran.

By: Material type: TextTextPublication details: Mountain View, Calif. : Mayfield Pub., c1999.Description: xxiv, 518 p. : col. ill. ; 26 cmISBN:
  • 1559349603
Subject(s): LOC classification:
  • P90  .B284 1999
Contents:
Laying the groundwork -- Media, media industries, and media audiences -- Mass mediated culture in the information age.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection P90 .B225 1999 (Browse shelf(Opens below)) 1 Available 10034631
Books Books MAIN General AUE Library Collection P90 .B225 1999 (Browse shelf(Opens below)) 2 Available 10034641

Includes bibliographical references (p. 499-503) and index.

Laying the groundwork -- Media, media industries, and media audiences -- Mass mediated culture in the information age.

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