Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN: - 0072539097 (alk. paper)
- 9780072539097 (alk. paper)
- 007286057X (alk. paper)
- 9780072860573 (alk. paper)
- 0071214305 (International ed.)
- 9780071214308 (International ed.)
- HF5415.1 .B4155 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF5415.1 .B4155 2004 (Browse shelf(Opens below)) | 1 | Available | 10054401 |
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| HF5415 .S73 1981 Fundamentals of marketing / | HF5415 .U23 2010 التسويق المباشر و العلاقات العامة / | HF5415 .W55 2015 Essentials of marketing / | HF5415.1 .B4155 2004 Marketing : | HF5415.1 .B4155 2007 Marketing : | HF5415.1 .B43 2007 Marketing : | HF5415.12.I74 T46 2011 Islamic branding and marketing : |
Includes bibliographical references and indexes.
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