Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy.
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TextPublication details: Champaign, IL : Human Kinetics, c2008.Edition: 2nd edDescription: xi, 339 p. : ill. ; 29 cmISBN: - 9780736064774 (hard cover)
- 073606477X (hard cover)
- 9780736064774
- 073606477X
- GV714 .I79 2008
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MAIN General | AUE Library Collection | GV714 .I79 2008 (Browse shelf(Opens below)) | 2 | Available | 10012461 |
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| GV713 .T565 2012 Sports ethics for sports management professionals / | GV714 H63 2010 Sport public relations and communication | GV714 .I79 2008 Sport promotion and sales management / | GV714 .I79 2008 Sport promotion and sales management / | GV716 .B75 2010 Relationship marketing in sports | GV716 .D38 2013 Sports marketing : | GV716 .D38 2013 Sports marketing : |
Includes bibliographical references (p. 311-329) and index.
Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.
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