Encyclopedia of sports management and marketing / general editors, Linda E. Swayne, Mark Dodds.

Contributor(s):

Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, Inc, c2011.Description: 4 v . (xxxvi, 1858 p.) : ill. (some col.) ; 29 cmISBN:

9781412973823 (hardback)
1412973821 (hardback)

Subject(s):

DDC classification:

796.06/9 23

LOC classification:

GV713 .E53 2011

Contents:

V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.

Summary: "This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Reference book	MAIN General	AUE Library Collection	GV713 .E53 2011 V.1 (Browse shelf(Opens below))	1	Available	10061731
Reference book	MAIN General	AUE Library Collection	GV713 .E53 2011 V.2 (Browse shelf(Opens below))	1	Available	10061591
Reference book	MAIN General	AUE Library Collection	GV713 .E53 2011 V.3 (Browse shelf(Opens below))	1	Available	10061821
Reference book	MAIN General	AUE Library Collection	GV713 .E53 2011 V.4 (Browse shelf(Opens below))	1	Available	10061811

Includes bibliographical references and index.

V. 1. A-E -- v. 2. E-M -- v. 3. N-S -- v. 4. S-Z, Index.

"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-- Provided by publisher.

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