Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010.Edition: 13th edDescription: xx, 637, [94] p. : col. ill. ; 29 cmISBN: - 9780273752431
- 9780137006694
- HF5415 .K636 2010
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Includes bibliographical references and index.
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