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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:
  • 9780071284400
Subject(s): LOC classification:
  • HF5823 .B387 2009
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5823 .B387 2009 (Browse shelf(Opens below)) 1 Available 10028251
Books Books MAIN General AUE Library Collection HF5823 .B387 2009 (Browse shelf(Opens below)) 2 Available 14013131
Books Books MAIN General AUE Library Collection HF5823 .B387 2009 (Browse shelf(Opens below)) 3 Available 10018771

Includes bibliographical references (p. 783-813) and indexes

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