Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A.Belch
Material type:
TextPublication details: Boston : McGraw-Hill Irwin, c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN: - 9780071284400
- HF5823 .B387 2009
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MAIN General | AUE Library Collection | HF5823 .B387 2009 (Browse shelf(Opens below)) | 1 | Available | 10028251 | ||
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MAIN General | AUE Library Collection | HF5823 .B387 2009 (Browse shelf(Opens below)) | 3 | Available | 10018771 |
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| HF5823 .B387 2007 Cram101 textbook outlines to accompany Advertising and promotion | HF5823 .B387 2009 Advertising and promotion : | HF5823 .B387 2009 Advertising and promotion : | HF5823 .B387 2009 Advertising and promotion : | HF5823 .B45 2015 Advertising and promotion : | HF5823 .B45 2015 Advertising and promotion : | HF5823 .K45 2011 Kleppner's Advertising procedure / |
Includes bibliographical references (p. 783-813) and indexes
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