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Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE Publications, [2013]Edition: 3rd editionDescription: xxii, 420 pages : illustrations (some color) ; 28 cmISBN:
  • 9781452203638
Subject(s): LOC classification:
  • HF5823   .A758 2013
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5823 .A758 2013 (Browse shelf(Opens below)) 1 Available 12012431

Includes bibliographical references (p. 395-410) and index.

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