Culture and positioning as determinants of strategy : personality and the business organization / Tony Ellson.
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TextPublication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2004.Description: xiv, 270 p. : ill. ; 23 cmISBN: - 9781403917515
- HF5415.13 .E45 2004
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF5415.13 .E45 2004 (Browse shelf(Opens below)) | 1 | Available | 12020281 |
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| HF5415.13 .C66 2008 Contemporary strategic marketing / | HF5415.13 .D314 2000 Basic marketing management / | HF5415.13 .D846 2005 Principles of advertising & IMC / | HF5415.13 .E45 2004 Culture and positioning as determinants of strategy : | HF5415.13 .G55 2009 Strategic marketing planning / | HF5415.13 .H87 2010 Business marketing management : | HF5415.13 .K636 2009 A Framework for Marketing Management / |
Includes bibliographical references (p. 245-263) and index.
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