Consumer behavior analysis : (a) rational approach to consumer choice / edited by Donald A. Hantula and Victoria K. Wells.
Material type: TextPublication details: London : Routledge, 2013.Description: ix, 255 p. : ill. ; 25 cmISBN:- 9780415519205 (hbk)
- HF5415.32 .C6585 2013
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HF5415.3 .H35 2008 A brand called hope: | HF5415.3 .H35 2008 A brand called hope: | HF5415.32 .B58 2013 Consumer behaviour / | HF5415.32 .C6585 2013 Consumer behavior analysis : | HF5415.32 .C65866 2011 Consumer behavior knowledge for effective sports and event marketing / | HF5415.32 .C65866 2011 Consumer behavior knowledge for effective sports and event marketing / | HF5415.32 .E527 1997 The emerging high-tech consumer : |
Includes bibliographical references and index.
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