Winning at innovation : the A-to-F model / Fernando Trías de Bes & Philip Kotler.
Material type:
TextPublication details: Basingstoke [England] : Palgrave Macmillan, 2011.Description: xvi, 272 p. : ill. ; 25 cmISBN: - 9780230343436
- HD45 .T75 2011
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MAIN General | AUE Library Collection | HD45 .T75 2011 (Browse shelf(Opens below)) | 1 | Available | 12020031 |
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| HD45 .T46 2011 Key concepts in innovation / | HD45 .T534 2009 Managing innovation : | HD45 .T534 2013 Managing innovation : | HD45 .T75 2011 Winning at innovation : | HD45 .T76 2008 Innovation management and new product development / | HD45 .T76 2012 Innovation management and new product development / | HD45.2 .R72 2006 Enterprise architecture as strategy : |
Includes bibliographical references (p. 253-259) and index.
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