Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell, William Wells.
Material type:
TextPublication details: Boston : Pearson, 2016.Edition: 10th edDescription: xxx, 639 p. : ill. (chiefly col.) ; 29 cmISBN: - 9789332574144
- Advertising and IMC
- Advertising & integrated marketing communication
- HF5823 .M67 2016
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| HF5823 .M29 2012 الدعاية : | HF5823 .M356 2011 Ideation | HF5823 .M67 2016 Advertising & IMC : | HF5823 .M67 2016 Advertising & IMC : | HF5823 .N37 2008 الدعاية و الاعلان و العلاقات العامة / | HF5823 .S2 2006 الإعلان / | HF5823 .S67 2014 Creative advertising : |
RTV 400
Includes bibliographical references (p. 609-619) and index.
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