Foundations of marketing / John Fahy and David Jobber.
Material type:
TextPublication details: London : McGraw-Hill Higher Education, 2015.Edition: 5th edDescription: xix, 358 p. : col. ill. ; 27 cmISBN: - 9780077167950
- HF5415 .F34 2015
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MAIN General | AUE Library Collection | HF5415 .F34 2015 (Browse shelf(Opens below)) | Available | 14084391 |
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| HF5415 .B57 2002 Effective marketing : | HF5415 .B87 2006 Business Marketing Mis Accounting Finance Economics 2006. | HF5415 .E92 2005 Marketing: marketing in the 21st century | HF5415 .F34 2015 Foundations of marketing / | HF5415 .G467 2010 The next evolution of marketing : | HF5415 .H17145 2009 Marketing : | HF5415 H34 2003 Reflections on a cultural brand : |
Includes bibliographical references and indexes.
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