Marketing / C. Shane Hunt, John E. Mello.
Material type:
TextPublication details: New York, United States : McGraw-Hill Education, 2015.Edition: 1st. international edDescription: xxxviii, 454 p. : ill. ; 28 cmISBN: - 9780077861094
- 9781259095603
- HF5415 .H872 2015
Contents:
Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books
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MAIN General | AUE Library Collection | HF5415 .H872 2015 (Browse shelf(Opens below)) | Available | 14084381 |
Browsing MAIN shelves, Shelving location: General, Collection: AUE Library Collection Close shelf browser (Hides shelf browser)
| HF5415 .G467 2010 The next evolution of marketing : | HF5415 .H17145 2009 Marketing : | HF5415 H34 2003 Reflections on a cultural brand : | HF5415 .H872 2015 Marketing / | HF 5415. I57 2003 Instructor's manual to accompany Marketing management / | HF5415 .K39 2003 Marketing / | HF5415 .K452 2004 Marketing : |
Includes bibliographical references and indexes.
Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer.
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