Media management and live experience : sports, culture, entertainment and events / Alex Connock.
Material type:
- text
- unmediated
- volume
- 9781032563657
- 9781032563671
- GT3405 .C627 2024
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN College of Media and Mass Communication (CMMC) | College of Media and Mass Communication (CMMC) | GT3405 .C627 2024 (Browse shelf(Opens below)) | 1 | Available | 9990666 |
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Includes bibliographical references and index.
Section A: the power of live experience -- Introduction: you really had to be there -- Standard business models in live experience -- Section B: live sports -- Sports clubs -- Sports leagues -- Global sports events -- Individual sports -- Sports betting -- Section C: live entertainment -- Theatre -- Live comedy -- Live music and tours -- Classical concerts -- Section D: live events -- Festivals -- Live TV events -- Conventions and trade shows -- Section E: live culture -- Museums and art galleries -- Theme parks -- Immersive future.
"Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse. Sports and sports betting, festivals, comedy, concerts, tours and theme parks are covered - plus theatre, trade events, conventions, museums and galleries and immersive media. With class questions, a quiz, summaries and slides for each chapter, this is a guide and course structure for anyone at university level or in industry studying the media, music, entertainment, events, exhibitions, sports, social media or gambling industries"-- Provided by publisher.
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