The next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath.

By:

Gilbreath, Bob

Material type: Text

TextPublication details: New York : McGraw-Hill, c2010.Description: x, 288 p. : ill. ; 24 cmISBN:

9780071625364 (alk. paper)
0071625364 (alk. paper)

Subject(s):

LOC classification:

HF5415 .G467 2010

Contents:

Summary: Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415 .G467 2010 (Browse shelf(Opens below))	1	Available		10021181

Part I What is Marketing With Meaning? 13 -- Part II How To Implement Marketing With Meaning in Your Business 143.

Includes bibliographical references and index.

Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs.

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