The definitive book of branding / edited by Kartikeya Kompella.

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Material type: Text

TextPublication details: Los Angeles : SAGE, 2014.Description: xx, 408 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415.1255 .D44 2014 (Browse shelf(Opens below))	1	Available		14046741

Includes bibliographical references and index.

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