Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.

By:

Van Tassel, Joan M

Contributor(s):

Poe-Howfield, Lisa

Material type: Text

TextPublication details: Burlington, MA : Focal Press/Elsevier, c2010.Description: xiv, 417 p. : ill ; 24 cmISBN:

9780240810201 (pbk. : alk. paper)
0240810201 (pbk. : alk. paper)

Subject(s):

Mass media -- Management

DDC classification:

302.23 22

LOC classification:

P96.M34 V36 2010

Contents:

The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	P96 .M34 V36 2010 (Browse shelf(Opens below))	1	Available		10034391
Books	MAIN General	AUE Library Collection	P96 .M34 V36 2010 (Browse shelf(Opens below))	2	Available		10035091

Includes bibliographical references and index.

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