Consumer behavior analysis : (a) rational approach to consumer choice / edited by Donald A. Hantula and Victoria K. Wells.

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Material type: Text

TextPublication details: London : Routledge, 2013.Description: ix, 255 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF5415.32 .C6585 2013 (Browse shelf(Opens below))	1	Available		12019751

Includes bibliographical references and index.

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