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	1.	Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Availability: Items available for loan: MAIN (1)Call number: HD69.B7 A22 1991. Place hold Add to cart (remove)
	2.	The customer-driven company : moving from talk to action / Richard C. Whiteley. by Whiteley, Richard C Material type: Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley, c1991 Availability: Items available for loan: MAIN (1)Call number: HF5415.5 .W56 1991. Place hold Add to cart (remove)

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