Image from Google Jackets

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

By: Material type: TextTextPublication details: New York : Free Press ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1991Description: xiii, 299 p. : ill. ; 24 cmISBN:
  • 9780029001011
Subject(s): LOC classification:
  • HD69.B7   A22 1991
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HD69.B7 A22 1991 (Browse shelf(Opens below)) 1 Available 10048961

Includes bibliographical references (p. 277-287) and index.

There are no comments on this title.

to post a comment.
Copyright 2024 © American University in Emirates - UAE. All Rights Reserved.