Future-driven library marketing /
Weingand, Darlene E.
Future-driven library marketing / Darlene E. Weingand. - Chicago, Ill. : American Library Association, 1998. - xii, 189 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-182) and index.
Introduction: Partnerships between Marketing and Futures Strategies "Marketing 101": The Foundation of It All Futuring and Futurists: Working toward a Preferred Future for Libraries Visioning: Creating Tomorrow's Mission The Marketing Audit: Using Systems Analysis to Inform Market Research Making a Futures Screen: Using the Delphi Method Using Scenarios: Identifying Future Products Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis Distribution in an Electronic World: Using Decision Trees Promotion: Using Emerging Avenues of Communication Evaluation: Using Simulation Gaming Learning to Live in the Twenty First Century: The Future Starts Now! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
0838907350 (alk. paper)
98020343
Library planning.
Libraries--Marketing.
Libraries--Public relations.
Library planning.
Libraries--Marketing.
Libraries--Public relations.
Z678 / .W44 1998
Future-driven library marketing / Darlene E. Weingand. - Chicago, Ill. : American Library Association, 1998. - xii, 189 p. : ill. ; 23 cm.
Includes bibliographical references (p. 179-182) and index.
Introduction: Partnerships between Marketing and Futures Strategies "Marketing 101": The Foundation of It All Futuring and Futurists: Working toward a Preferred Future for Libraries Visioning: Creating Tomorrow's Mission The Marketing Audit: Using Systems Analysis to Inform Market Research Making a Futures Screen: Using the Delphi Method Using Scenarios: Identifying Future Products Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis Distribution in an Electronic World: Using Decision Trees Promotion: Using Emerging Avenues of Communication Evaluation: Using Simulation Gaming Learning to Live in the Twenty First Century: The Future Starts Now! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
0838907350 (alk. paper)
98020343
Library planning.
Libraries--Marketing.
Libraries--Public relations.
Library planning.
Libraries--Marketing.
Libraries--Public relations.
Z678 / .W44 1998