MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01563cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
a2689 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980429s1998 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98020343 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0838907350 (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Sirsi) i9780838907351 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z678 |
| Item number |
.W44 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weingand, Darlene E. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Future-driven library marketing / |
| Statement of responsibility, etc. |
Darlene E. Weingand. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago, Ill. : |
| Name of publisher, distributor, etc. |
American Library Association, |
| Date of publication, distribution, etc. |
1998. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 189 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 179-182) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction: Partnerships between Marketing and Futures Strategies |
| Miscellaneous information |
1. |
| Title |
"Marketing 101": The Foundation of It All |
| Miscellaneous information |
2. |
| Title |
Futuring and Futurists: Working toward a Preferred Future for Libraries |
| Miscellaneous information |
3. |
| Title |
Visioning: Creating Tomorrow's Mission |
| Miscellaneous information |
4. |
| Title |
The Marketing Audit: Using Systems Analysis to Inform Market Research |
| Miscellaneous information |
5. |
| Title |
Making a Futures Screen: Using the Delphi Method |
| Miscellaneous information |
6. |
| Title |
Using Scenarios: Identifying Future Products |
| Miscellaneous information |
7. |
| Title |
Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis |
| Miscellaneous information |
8. |
| Title |
Distribution in an Electronic World: Using Decision Trees |
| Miscellaneous information |
9. |
| Title |
Promotion: Using Emerging Avenues of Communication |
| Miscellaneous information |
10. |
| Title |
Evaluation: Using Simulation Gaming |
| Miscellaneous information |
11. |
| Title |
Learning to Live in the Twenty First Century: The Future Starts Now! |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Library planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Public relations. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Library planning. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| General subdivision |
Public relations. |