Future-driven library marketing / Darlene E. Weingand.
Material type:
TextPublication details: Chicago, Ill. : American Library Association, 1998.Description: xii, 189 p. : ill. ; 23 cmISBN: - 0838907350 (alk. paper)
- Z678 .W44 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | Z678 .W44 1998 (Browse shelf(Opens below)) | 1 | Available | 10039261 |
Includes bibliographical references (p. 179-182) and index.
Introduction: Partnerships between Marketing and Futures Strategies 1. "Marketing 101": The Foundation of It All 2. Futuring and Futurists: Working toward a Preferred Future for Libraries 3. Visioning: Creating Tomorrow's Mission 4. The Marketing Audit: Using Systems Analysis to Inform Market Research 5. Making a Futures Screen: Using the Delphi Method 6. Using Scenarios: Identifying Future Products 7. Cost Benefit Analysis: Using Trend Extrapolation and Cross Impact Analysis 8. Distribution in an Electronic World: Using Decision Trees 9. Promotion: Using Emerging Avenues of Communication 10. Evaluation: Using Simulation Gaming 11. Learning to Live in the Twenty First Century: The Future Starts Now!
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