Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
Aaker, David A.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 - xiii, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. 277-287) and index.
9780029001011
Brand name products -- Valuation -- Management.-- United States
Intangible property -- Valuation -- Management.-- United States
HD69.B7 / A22 1991
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 - xiii, 299 p. : ill. ; 24 cm.
Includes bibliographical references (p. 277-287) and index.
9780029001011
Brand name products -- Valuation -- Management.-- United States
Intangible property -- Valuation -- Management.-- United States
HD69.B7 / A22 1991