Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. (Record no. 20987)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00806aam a2200193 4500 |
| 001 - CONTROL NUMBER | |
| control field | a5851 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130408n1991 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780029001011 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a6592 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | A22 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Free Press ; |
| Place of publication, distribution, etc. | Toronto : |
| Name of publisher, distributor, etc. | Maxwell Macmillan Canada ; |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Maxwell Macmillan International, |
| Date of publication, distribution, etc. | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 277-287) and index. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Valuation |
| Geographic subdivision | United States |
| General subdivision | Management. |
| 650 0# - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intangible property |
| General subdivision | Valuation |
| Geographic subdivision | United States |
| General subdivision | Management. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | HD69.B7 A22 1991 | 10048961 | 03/13/2021 | 1 | 11/19/2019 | Books |