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Handbook of product placement in the mass media :

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor. - New York : Best Business Books, c2004. - 288 p. : ill. (some col.) ; 23 cm.

ISBN: 0789025345 (hard cover : alk. paper)

Subjects--Topical Terms:
Product placement in mass media.
Subliminal advertising -- United States.
Advertising -- Moral and ethical aspects.

LC Class. No.: HF6146.P78 / H36 2004

Dewey Class. No.: 659.1

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