Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics / Mary-Lou Galician, editor.

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Material type: Text

TextPublication details: New York : Best Business Books, c2004.Description: 288 p. : ill. (some col.) ; 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	MAIN General	AUE Library Collection	HF6146.P78 H36 2004 (Browse shelf(Opens below))	1	Available		10024731

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