Handbook of product placement in the mass media : (Record no. 21572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00851nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | a6215 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130430n2004 000 0 eng u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0789025345 (hard cover : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) a7009 |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.P78 |
| Item number | H36 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition information | 22 |
| 245 00 - TITLE STATEMENT | |
| Title | Handbook of product placement in the mass media : |
| Remainder of title | new strategies in marketing theory, practice, trends, and ethics / |
| Statement of responsibility, etc. | Mary-Lou Galician, editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Best Business Books, |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 23 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product placement in mass media. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Subliminal advertising |
| Geographic subdivision | United States. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Moral and ethical aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galician, Mary-Lou. |
| 730 0# - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Journal of promotion management. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | HF6146.P78 H36 2004 | 10024731 | 03/11/2021 | 1 | 11/19/2019 | Books |